Authored by Anil Sethi, VP & General Manager, Channels-India, Dell Technologies
“The inches we need are everywhere around us. They are in
every break of the game, every minute, every second. On this team, we fight for
that inch…” - This statement by Al Pacino in the movie Any
Given Sunday holds a huge implication for us, as I believe that our
lives are defined by what we do, by the connections we make, by the
relationships we foster and by the future that we build
The recent India Partnership Summit 2019 was a
perfect specimen of our relationship with our trusted partners who are our
catalyzers - believing and supporting us in every endeavor.
The Summit laid a strategic framework for our partners to
help them realize how they can benefit from Dell Technologies family of
businesses. While each business has its own program, the Summit framework added
new capabilities and certifications to enhance the potential of each partner,
while equipping them to deliver optimum business outcomes by deploying Dell
Technologies power portfolio.
Bringing the best value for our channel ecosystem
With innovation at the helm of all our solutions, we have
been outperforming the competition YoY, while growing faster than the industry.
The global channel business for Dell grew 11% YoY and storage grew 15% YoY. The
India region has emerged as one of the largest channel regions for Dell
Technologies. The breadth and scale of Dell Technologies has positioned us and
our partners for greater success in the market. Our portfolio differentiates us
from the rest, while nudging our customers forward in their own competitions.
“There is no better time for partners than now to invest in preparation, enablement on newer Dell Technologies and be ready for the next big growth curve in the industry.”
- Dinesh Ochani - CEO, New Era Informatique Pvt. Ltd.
With simple, predictable, and profitable being the core values of our Partner Summit, we have been able to stay in sync with our partners. It was an amazing experience to witness such a brilliant participation from our partners. The feedback from our partners helps us design our future strategies with more confidence and helps us raise the bar and challenge the status quo.
“Everything was so well thought of, it was amazing. We always value and rely on our business association with DELL Technologies Ltd in helping us grow and innovate.”
- Sairaman Mudaliar – Co-Founder & Director, Pentagon System & Services Pvt Ltd.
“You have left me speechless… The manner in which you have shown your leadership and expertise in getting your partners connect emotionally is exceptional and incredible.”
- Amit Bidasaria - Entrepreneur, Founder & Business Head, at VSN International
At the core of our partnership, there is TRUST
Our partners are the accelerators of growth and we cannot thank
them enough for their trust, confidence and enthusiasm in making us #1 across
different verticals. They have evolved from ‘value addition’ to ‘value
creation’ and have been successful in delivering excellent business outcomes
throughout different industries.
The Partner Summit 2019 was designed to emphasize upon the
opportunities of the market and how we can seize these opportunities together. Realizing
the impact that our channel ecosystem has made, we bring in new offerings and
incentive programs for all our partners.
We are committed to continuously bring value to our partners
through varied partner programs, incentives, MDFs, enablement to financial
program supports, and more; helping them meet their goals. We will continue to
work deeper towards making partners work easily, transact and engage across the
family of businesses of Dell Technologies.
Afterall, what really matters is to set new goals and reach
them together with our partners – supporting, relying and inspiring each other!
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