Authored by Anil Sethi, Vice President and General Manager, Channels- India, Dell Technologies
Our partners’ support helps us win awards, turn heads and drive massive opportunities together. These thoughts of Joyce Mullen, President, Global Channel, OEM & IoT Solutions, Dell Technologies are still resonating in my mind. And the proof is – our Partner Program being awarded another remarkable 5-star rating by CRN®.
Joyce’s interactions with our partner community in India last week assure us once again that at Dell Technologies, we always keep our partners at the high plinth, as we understand that they are the ones who keep the show going on. We acknowledge our partners for providing progressive feedbacks, which have aided us in achieving bigger goals year on year, every year. The year 2019 calls for the advent of new technologies that would not only empower our customers but also build more business opportunities for our partners. 
Joyce’s meetings with internal team members have been equally impactful. Her candid conversations during the town hall made our employees even more confident about our growth potential. Moreover, the Women In Action members in Dell EMC were amazed and enthralled listening to her story of growth, and tips for success as a woman leader.
A future of possibilities and technology advancements
As digital transformation is rapidly gaining pace and changing the technology landscape of enterprises, the year 2019 will emphasize largely upon data, driving numerous technology trends and applying emerging technologies into everyday life. As data goldmine calls the shotgun, it is sure to catalyze the next ‘Gold Rush’ in tech investments, while making way for insights drawing new innovations and effective business processes.
Considering the need of the hour, the prerequisite for partners while approaching a customer is to understand the customers’ business objective. And at Dell Technologies, we are helping our partners transform from technology resellers to solution providers, and to trusted advisors - to meet the business outcomes.
Helping partners become future-ready
Taking the key dictum of Dell EMC Partner Program - Simple, Predictable and Profitable ahead, this year too, we expect our partners to sell more lines of business. The Dell EMC Partner Program for 2019, is designed to focus primarily upon refinement. Most attention is laid on evolution of operational competencies, go-to-market program, and inventive storage initiatives. Other key enhancements of this year’s Program include streamlining market development fund (MDF) process and adding more products to our rebate programs.
Our partners play an important role in accelerating growth. We cannot thank our partners enough for making every endeavor a lucrative success. This year’s Partner Program aims to make way for more lucrative and competitive program that drives partners’ profitability.
So, we need to stay focused, evolve with time and achieve the expected - Together with our Partners!
Know more about the Dell EMC Partner Program here.
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