Blazing the Trail for a Win-Win Relationship with our Partners

Authored by: Anil Sethi, Vice President & General Manager, Channels, India, Dell EMC

Customers riding on their journey towards IT transformation are increasingly opting for hyper-converged infrastructure as an ideal platform to simplify IT today for tomorrow. Our partners are striving hard to assist customers in going digital and modernizing their IT with high-end capabilities comprising hardware, software, solutions, and IT operations. 

Our one-of-its-kind, end-to-end integrated, pretested, and preconfigured VxRail appliance simplifies an organization’s IT operations significantly, while reducing the overall capital as well as operational costs. Equipped with Dell EMC PowerEdge server options, VxRail provides highly configurable appliances catering to any use case. In a nutshell, VxRail is the fastest and simplest way to simplify and expand any VMware environment. 

Given the growing popularity of VxRail, we recently ran a ‘Trail Blazer Program’ for all our partners and distributors. The program was based on three key tenets: 

1. Identifying the right set of our partners and distributors – capable of reaching out to all customers who need help with simplifying and modernizing their IT infrastructure. 
2. Enabling this ecosystem members with demo units, POC competencies, certifications and incentives. Also – these focus partners can leverage our VMware Certified Professional engineers also. 
3. Path-breaking marketing initiatives – to help our partners reach out to customers – amplifying the reach and coverage in the market.

I am glad to see success of the program – having enabled more than 15 strategic partners and distributors, and they in-turn help our customers resolve their IT challenges and make simplified IT landscape a reality for them. 

While talking about the program, our partner, Deepak Jadhav, Director, VDA Infosolutions, revealed, “VDA is proud to have been associated with Dell EMC on their journey towards leadership in Hyper-Converged Market. The VxRail Blazers program was a well-thought program – covering training, demo sessions, joint customer engagements and business wins. We would like to thank Dell EMC India team for this program construct, knowledge sharing, enablement, commitment and joint customer conversations, and we intend to continue these – to see more success in the coming days.” 

While talking about Dell EMC’s undisputed market leadership in Storage and Hyper-Converged solutions, another partner, Tarun Seth, Managing Director, Hitachi Systems Micro Clinic, mentioned that, “The team at Hitachi Systems Micro Clinic is super excited to be part of this leadership story. Our joint customer wins are testimony to the well-thought-planned-executed program that VxRail Blazers is, and we would like to congratulate India Channel team, Solution specialists and marketing teams for each success. Not to mention – our engagement, market drive, and business will only move upwards from here.” 

I’m certain that the program will continue to play a prominent role when it comes to generating a steady and reliable business model for VxRail and create a win-win relationship for our company and partners, alike.