A perspective by Indrajit Belgundi, Sr Director & GM, Client Solutions Group, Dell Technologies India.
We can best design a sustainable and resilient tomorrow by acting today!
India is a rapidly developing nation with a growing economy experiencing a range of environmental challenges. However, we still see a ray of hope amid this. With the Union Budget 2023 prioritizing green growth for economic development through sustainability1, and formulated policies to transition the country from a “linear to a circular economy”2, Indian organizations have an opportunity to build on their sustainable goals. These imply how the country is poised to accelerate sustainability.
Indian business landscape and the focus on sustainable practices
Many enterprises and business leaders have already realized why we need to address environmental challenges. Sustainability has become increasingly important for businesses as consumers, investors, and regulatory bodies demand more responsible practices. In short, the triple bottom line approach, which focuses on people, the planet, and profits, has become a critical framework for businesses to adopt sustainable practices.
According to a survey, 59% of Indian business leaders acknowledge that environmental action and profitability are positively correlated3. In fact, many new-age Indian startups are striving to create a sustainable future through their products - from reducing emissions to promoting a circular economy4.
Dell Technologies’ pursuit of building a cleaner, greener future
At Dell Technologies, we believe in 'doing well by doing good'. We prioritize sustainability as one of our core values. Along with business models that incorporate sustainability strategies, we also emphasize increasing social awareness and encouraging participation at all levels of society. This entails networking and collaborating with other partners and stakeholders to promote sustainability – from design to development to packaging.
Be it green data centres, devices made of sustainable materials, or energy-efficient servers, through all our initiatives, we are investing in circular innovation by reducing resource use and addressing growing concerns connected to e-waste. Our aim is to reach net zero greenhouse gas emissions by 2050. And by 2030, for every product a customer buys, we aim to reuse or recycle an equivalent product with 100% of our packaging to be made from recycled or renewable material.
#TurningTidesForGood with EcoLoop Carrying Cases
Exemplifying Dell’s endeavour for a sustainable future is the EcoLoop portfolio of carrying cases. These cases are made from ocean-bound plastic with the aim to mitigate the ocean plastic crisis.
Narrating the journey of these cases from plastic bottles to laptop bags is Sreeji Gopinathan, Global CIO, Lupin Limited, in an inspiring video campaign #TurningTidesForGood. A commendable elucidation by Sreeji on the mesmerizing underwater, the connection we humans have with the planet, the pressing need to preserve natural resources, and how sustainable innovation can support today’s busy lifestyles.
[Watch The Full Video] and check out the campaign on Twitter, Facebook, Linkedin and Instagram
We, at Dell Technologies, see a future that delivers business and societal impact for everyone. And by innovating sustainable products and solutions, we continue our commitment to building a future that is stronger, more resilient, and environmentally viable.
After all, innovations can be revolutionary only if it takes us to a better tomorrow!
2https://pib.gov.in/PressReleasePage.aspx?PRID=1705772
4https://changestarted.com/2022-year-in-review-11-indian-green-startups-working-for-the-climate/
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