• Dell EMC PowerScale – Harness real value from unstructured data


    Authored by Amit Luthra, Director & GM- Data Center Solutions, India, Dell Technologies

    With the rapid shift in work-from-office spaces to virtual spaces, organization are embracing technology to enhance connectivity, collaboration, security and more in order to adapt to the new way of work effectively. This has further accelerated the generation of unstructured data from multiple endpoints, making it even more critical for organizations to deduce real value from such data. 


    Businesses, today, need a simple, seamless, and cost-effective way to store and use unstructured user-generated data to innovate, create differentiation, and bring products to market faster. Such data comprises everything from documents to audio and video streams to social media posts, and accounts for 90% of the overall digital data universe1. The challenge for businesses here is managing, streamlining, and optimizing the data spread across the edge, core, and the cloud.

    To help companies harness the real value of their unstructured business data, we at Dell Technologies, recently introduced the Dell EMC PowerScale, a new family of storage systems that is designed with industry-leading storage software and server hardware, and engineered to set a new industry standard for how unstructured data can be transformed to real business value.

    Unlock the true potential of unstructured business data with Dell EMC PowerScale

    Continuing our strive for innovation, in the new Dell EMC PowerScale, we have merged the #1 scale-out NAS solution2 and the #1 server technology in the world3 to help organizations with the agility of a software-defined architecture with accelerated hardware innovations. It runs on the next-gen of OneFS, the operating system, which is best known for powering Dell EMC Isilon. With this new storage solution, we aim to help companies to remain competitive, agile, and innovative, while enabling them to explore the best possible ways to utilize every data.




    - Simplicity at any scale 

    Dell EMC PowerScale can support huge clusters of unstructured data without costly downtime. It distributes resources effectively, enabling customers to streamline application development and reduce deployment timeframes. 

    - Intelligent insights 

    Customers can better understand their data and storage infrastructure and can gain optimum control over their data. 

    - Any data, anywhere 

    Customers can run traditional and modern applications without compatibility concerns, while deploying it in core data centers, edge locations or as part of a multi-cloud strategy. 


    Bringing in the real differentiator for our customers

    Exemplifying the power of our storage solution, we enabled Lightstorm Entertainment to capture, secure, and move data at scale. This helped the American production company to use that data and redefine motion graphics in a virtual stage with accelerated data storage and high-speed performance capabilities. This is how our solution played an active part in the making of one of the most iconic movies - ‘Avatar.

    This is just the beginning!

    Staying true to our commitment towards our customers and partners, we at Dell Technologies, bring in next-gen solutions to help businesses thrive in the ever-changing environment. And now, with our new Dell EMC PowerScale, we aspire to help companies reimagine their unstructured data and propel businesses forward seamlessly. 

     

    1https://www.forbes.com/sites/bernardmarr/2019/10/16/what-is-unstructured-data-and-why-is-it-so-important-to-businesses-an-easy-explanation-for-anyone/#d3ce3e615f64

    2 https://www.idc.com/getdoc.jsp?containerId=prUS45155319

    3 https://www.idc.com/getdoc.jsp?containerId=prUS45482519

     

     

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