Paving a future-ready path for Partners, to sail through the VUCA World

Authored by Anil Sethi - VP and General Manager, Channels India,

Dell Technologies

The last couple of weeks have been quite crucial for many enterprises across the globe. The ongoing global pandemic has induced a sense of urgency to shift enterprises to homes. Business leaders are focusing on news ways of adopting and adapting to this change, and businesses across the globe are focusing on enhancing the way they work, interact, and collaborate. 

Our Dell Technologies partner community in India has always been a powerful ecosystem. For years, it has been and continues to be at the center of how we bring technologies and business transformation to our customers in the market. Today, our partners are playing a critical role in helping our customers to adjust to a new way of working through our remote-work and business continuity solutions, which will be the foundation of workplace productivity moving forward.

We also understand the looming challenges of the current situation and its impact on our partners. Hence, we are striving to establish new ways to support and guide them to thrive without any barriers. All our decisions and strategies are designed to protect and ensure the success of our partners’ existing and future investments so that they can focus on future opportunities without a pause. 

Establishing a thriving environment

We’re committed to investing in and delivering what partners need, to help them innovate and deliver on the promise of digital transformation to their customers across organizations and industries.  We are supporting them in several ways through our program benefits, as well as training and skill investments. 

Program updates:

Financial liquidity and capabilities are the most important factors for partners’  business stability and success. We have announced an attractive stimulus package to help our partners with their cash flows, as well as building skills. Some benefits that are rolled out to partners include:

• Attractive working capital solutions that will minimize the financial burden and working capital pressure for partners.
• Extension of mdf validity until July, which is 3 months more than the current 6 months window. This will give our partners more time to plan and execute. 
• Option for advance withdrawal of up to 50% of their earned MDF – that will ease their cash flow.
• Free training and certifications to build and upgrade solution deployment capabilities.
• Digital Marketing Tools with additional messaging and content - to enable partners to execute digital marketing campaigns to their target segments. This will also accelerate the best tools in the current contact-less economy while enabling partners to run customer outreach marketing activities effectively.
• Leverage the existing stocks available with our distributors for any immediate requirement.

Always ‘for’ and ‘with’ our partners!

As we navigate this unpredictable environment together, we, at Dell Technologies, want to assure our partners that we are committed to working to safeguard business continuity and ensure our ecosystem is set up to reach its full potential. We hope to continue empowering one another in the coming times and appreciate your business and your trust in Dell Technologies.

We look forward to continuing to evolve our relationship with all our partners in the months and years to come. Keep sharing your suggestions with us.

Stay home, stay connected and stay safe!