Authored by Srihari Palangala, Senior Director & Head of Marketing, India, Dell Technologies
We are in an age where technology is helping us make
intelligent and informed decisions in our day to day lives. From self-driving
cars to robotic caretakers, it was difficult to imagine some of these high-end
innovations becoming a reality.
And this is what we, at Dell Technologies, believe in and
strive for – to make the impossible real.
We understand that to shape the future, there are different
forces at work right now - disruptive technologies obsoleting industry
boundaries and the evolving digital behavior. Harnessing these, we have been working
with our customers and partners to achieve outcomes that drive real human
progress.
Wrapping up another year of
innovations, we envision the future
FY20 has been a brilliant year for Dell Technologies in India,
as it saw us making strides in client-centric innovations.
This manifested in marketing too, with digital and social media acting as levers to
connect with our customers and partners across geographies and tiers. Our
campaigns like ‘Índia Chooses the Leader’ reflected our continuous positioning as a market leader in
India, across the infrastructure solutions and workstation/desktop categories.
As per latest IDC trackers 2019, we are continuing to
lead the market for several quarters across enterprise storage, HCI, PBBA and server categories. From being at the
forefront of industry events like Gartner Symposium ITXpo, IDC Insights Awards
and Infocom’19, to reaching out to our customers and partners with events
like India Partner Summit, Connected CIO and Dell Tech Forums. We also connected
with our audiences through programs like Cloud without Chaos, Dell Unified Workspaces,
Grow Without Limits, and many more.
Our comprehensive and always-evolving portfolio
continued to add up new products and solutions like Dell Technologies Cloud,
all-in-one autonomous infrastructure PowerOne, Unified Workspace and PowerProtect
DD. All this was done keeping in mind our customer organizations’ need to
navigate their journey towards real transformation. The portfolio also added
commercial desktops and 2-in-1s like Dell Latitude 7400 2-in-1 and OptiPlex
Ultra 7070, which are revolutionizing workforce transformation across
enterprises.
We were able to transfer the benefits of our innovative
approaches directly to our customers and partners – the two integral pillars of
our organization. Enterprises, who are pioneers, such as Technicolor, have deployed our products and solutions to deliver cutting-edge
visuals and sound solutions, while transforming the entertainment industry, thus
bringing a new edge to computer graphics. Another good example is Bikanervala, where Dell Technologies helped the organization to become
future-ready by meeting business demands, such as IT scalability and cloud
technology. Our customer Bajaj Auto recently shared views on the future of cloud age and how
association with Dell Technologies has been helping the organization.
We would like to thank all our customers and partners for their
continued partnership with Dell Technologies, as we continue to prepare them for
the enormous opportunities ahead.
Gearing up for the Next Data Decade
We have taken countess leaps,
established numerous milestones, re-created our imaginations and transformed
the unthinkable to undeniable. With hyper-connected societies generating huge volumes of
data, we now need to realize how to extract the real value of the data that
would help us in analyzing and in decision making.
As we enter the new decade, we are also stepping into
the Next Data Decade with a positive
outlook. Right now, we are aiming to further leverage
the massive amounts of data, compute power, our capacity across edge, cloud and
core, and our data center infrastructure capabilities. And, with the amount
of data coming our way, we expect to enter the year 2030 with apps and services
that are unimagined, yet.
Ready to drive possibilities from
what is impossible today
With emerging technologies, such as AI, IoT, ML, Big Data,
Cloud Technology, workforce and security transformation, we are continuously
working towards finding newer ways to empower our partners and customers. We
are strategizing, structuring and innovating to uplift people and industries
across the globe. And, inside our vaults of innovation, our skilled leaders and
engineers are trailblazing the next digital revolution.
At Dell Technologies, we’re harnessing innovation to be your
best, most trusted partner on your journey to the digital future. All our
decisions and strategies are designed to protect and ensure the success of our
customers’ existing and future investments, so they can focus on what’s really
important.
Together, with our customers, we are pushing the digital
economy forward – leaving no rocks unturned.
With this, I wish you all a very Happy
New Year – let’s make the impossible real, together!
IDC Worldwide Quarterly
Purpose-Built Backup Appliance Tracker IHCY19
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