A good read on Digital Transformation Index

Authored by Srihari Palangala, Sr. Director & Head of Marketing, India, Dell EMC

"If you are not willing to risk the unusual, you will have to settle for the ordinary"

These words by the well-known author James Rohn have never been more resonant of a time as they are in current times. If we look at the world around us today, we will notice that technology is affecting and transforming absolutely everything around us, like the King Midas and his golden touch. 


After all we are right in the midst of the Fourth Industrial Revolution - a ruthless but exhilarating transition driven by emerging technologies, such as AI, IoT and VR/AR. When combined with vast amounts of data, increased connectivity and processing power– these technologies have the power to transform the way that we live, work and conduct business. 

It’s worrisome to know that almost half of the Indian business leaders believe that they will struggle to meet the changing customer demands within five years, according to the Dell Technologies Digital Transformation Index. Therefore, even though it’s an exciting time, yet we must not forget that it is time to be brave and let go of our fear of being disrupted. Rather, we should opt for the unusual and be one step ahead of others by transforming digitally. All of this, while also keeping the ever-evolving demands of the customer at the center of all innovations. 

Also, 93% of Indian businesses are facing major impediments to digital transformation today and that is why another important thing for businesses right now is to focus on the barriers which are dampening their progress towards complete digital transformation. Data privacy and cybersecurity concerns, regulation or legislative changes and lack of the right in-house skill sets and expertise are the top concerns of Indian businesses right now. 

However, it’s heartening to note that almost half of the Indian business leaders also believe that they’ll disrupt rather than be disrupted with 63% of Indian businesses using digital technologies to accelerate new product/services development. 

Companies are also turning to emerging technologies and cybersecurity to power and secure their transformation. 74% of Indian businesses intend to invest in cybersecurity, 67% in IoT technologies and 61% in AI. 

So as long as companies press forward, let go of their fears and overcome the barriers to digital transformation, the opportunities to surpass customers’ expectations and leap ahead of the competition are boundless.