Thriving on a Journey of New Normal…

Authored by Srihari Palangala, Director and Head of Marketing, India, Dell EMC  

"It's through curiosity and looking at opportunities in new ways that we've always mapped our path at Dell. There's always an opportunity to make a difference."  Michael Dell 

The words of Michael Dell have best captured the innovation elixir that we, at Dell EMC, live and breathe, every day. We strongly believe that traditional business practices alone cannot help us go beyond the obvious, seize new opportunities, and earn increased business value for our customers and partners. For us, it is equally important to get to the heart of the evolving frontier of technology and develop the most versatile solutions to exceed all expectations of people we engage with. 

Time and again, our capabilities and contributions towards bringing transformative technologies and solutions have been honoured and acknowledged. Recently, we have created new milestones in our ever-growing success story by winning the prestigious CIO Choice Awards 2018 in India in as many as 8 categories. At the annual Consumer Electronics Conference (CES) 2018, we received an astounding 87 awards for our design and innovation excellence. We were recently named as leader in the first-ever Gartner Magic Quadrant (MQ) for Hyper-converged Infrastructure, apart from being featured as the World’s Most Ethical Organization by Ethisphere Institute. Further, our excellence in Research & Development has also earned us the One Globe Award in India. This continuous winning streak speaks volume about our curiosity and passion for engineering innovations and service excellence, which have been integrated into our organizational DNA since long.


Innovations form our backbone 

Over the years, we have put our best foot forward in emerging as the most trusted partner for our customers in their journey towards digital transformation. And living up to this commitment, we are bringing a slew of products in India across our portfolios, comprising VxRail Appliances 4.5, New Dell Financial Services Cloud Flex for HCI, VDI Complete Solutions, New All-Flash Storage Systems, and much more. In the workstation segment, we are riding high on the success driven by our Dell Precision 5520 Anniversary edition laptops, Latitude 2-in-1s, and OptiPlex Business desktops—all of which are igniting a new phase of our growth in India by transforming the workforce of tomorrow, today. 

At Dell EMC, we are striving hard to keep our innovation ball rolling by delving into new and emerging frontiers. Maximizing successful implementations of AI, machine, and deep learning and capitalizing on the possibilities offered by blockchain, we are now exploring with an extensive portfolio of technologies to create high-performance computing (HPC) and data analytics solutions. Undoubtedly, a seamless integration between IoT and blockchain will provide a fresh impetus to organizations' journey towards digital transformation. 


Future transformed by new-age technologies 

As the recently concluded Vanson Bourne study forecasts that by 2030, emerging technologies are likely to forge human partnerships with machines that would be richer and more immersive than ever before and would help us go beyond our limitations. About 82% of 3,800 global business leaders surveyed in the study expect that humans and machines would work as integrated teams within their organization in the next five years. 50%, on the other hand, forecast that automated systems would free up their time, while the other 50% believe otherwise. Similarly, 42% believe they would get more job satisfaction in the future by offloading tasks to machines, while 58% disagree. 

However, business leaders even with divided views of the future, still share a common ground on the need to transform. Businesses will have to decide either to transform their IT, workforce and security, and play a key role in the future or be left behind. Stronger human-machine partnerships are likely to lead to stronger human-human relationships, as organizations would adopt a customer-first approach and lead with insights. By applying machine learning and AI to customer data, companies would also be able to predict and understand customer behaviour like never before. 

Encouragingly, the Indian government is rendering a major fillip towards the adoption of new technologies in the country. Union Budget 2018 has opened the floodgate of possibilities for these technologies with an increased outlay for the Smart Cities mission. As aptly said by our Hon’ble PM recently, “Disruptive technologies, such as Blockchain and the Internet of Things, will have a profound impact in the way we live and work. They will require rapid adoption in our workplaces.” Further, his views on Artificial Intelligence reaffirm that the future holds more promises for our country, especially in technology-led solutions. 

For us, success is not mere a destination but a constant journey amidst opportunities and challenges. In 2018, we are better poised to capitalize on these market opportunities, thereby creating new milestones, charting the uncharted path, and leading ahead through major breakthroughs.