Future-Proof Your Dell EMC Midrange Storage Investments

Authored by Niladri Saha, Director & General Manager, Modern Infrastructure, Dell EMC, India

With recent announcements of the all new SC All Flash arrays and updates to Dell EMC Unity, Dell EMC is expanding its industry-leading midrange storage portfolio. The new additions will enhance efficiency and ensure cost-effectiveness for both file workloads and mixed block. Further, driven by our customer-centric philosophy, we have also introduced a Future-Proof Storage Loyalty Program, which is a unique core differentiator and aims to empower our mid-range storage users with customers’ investment protection and several cost-saving benefits.

SC Series: Storage systems optimized for value and proven for mid-market
All-Flash optimized, the new Dell EMC SC All-Flash storage arrays provide high-end performance and enterprise-ready features. Designed to facilitate modernizing data centers, our SC All-Flash arrays pave the way for organizations to explore possibilities for their businesses to support new flash-empowered use cases and workloads. Further, our customer organizations can make the best use of its dynamic features, such as All-Flash performance, federated data mobility, scale, protection, self-optimized efficiency, and all-inclusive software.

Unity Family: Storage solution comprising simplicity, flexibility and unification
Our Unity family, powered by Intel Xenon processors, provides the best-in-class in simplicity, All-Flash performance, unified SAN-NAS environments, and value. This will empower our customer organizations to accelerate deployment, streamline the management and tier the storage seamlessly to the cloud. With new Unity v4.3 OS, our customers will also be able to gain access to a host of key updates, comprising deduplication to ensure reduced costs and latest technologies that enable file synchronization and facilitate non-disruptive system upgrades. In addition to these, greater affordability, unified data protection, enterprise disaster recovery, and data-at-rest encryption have placed our Unity Family far ahead of the competition.
The global storage market is evolving rapidly, raising the bar for customer expectations. While product enhancement remains an important consideration, customers are looking for more, which assures them that their technology investments not only address their present business issues but also those of the future, i.e., a future-proof their investment.

The Future-Proof Storage Loyalty Program: A win-win storage loyalty program for customers and partners
Our Future-Proof Storage Loyalty Program is a significant breakthrough and a one-of-its-kind program in the country’s midrange storage market. It provides organizations with a simple yet cost-efficient path to embrace modern technologies and assists in reducing all concerns about technology obsolescence.
More interestingly, our customers can make the most of this program at no additional cost both in terms of higher product price and higher maintenance price, with the purchase of a support agreement. Leveraging the strength of Dell Technologies, this program provides the strongest money-back satisfaction guarantee in the industry, money-saving benefits and investment protection for new Dell EMC Unity and SC Series product purchases.
The unmatched set of assurances from our Future-Proof Storage Loyalty Program include:

• Three-Year Satisfaction Guarantee, which is the longest in the industry.
• 4:1 All Flash Storage Efficiency Guarantee without complex pre-assessments and restrictions unlike other vendors generally do.
• Never-worry Data Migrations with seamless upgrades and built-in on-line data migration technology.
• Hardware Investment Protection with which, we provide flexible credit that can be used for emerging technologies.
• All-Inclusive Software Applications, including everything you want for storing, managing, and safeguarding data.
• Built-in Virtustream Storage Cloud, providing the best possible cost-efficient method to build system recovery points for long.

Aggressive growth of data poses a big challenge to businesses across sizes. Now is the time for IT to manage data in a more cost-effective and efficient manner. At Dell EMC, we strongly believe that our new midrange storage products and programs will boost the confidence of our partners and customers to keep their IT Transformation momentum going, with Dell EMC being their most efficient and preferred supplier.