Employee advocacy – A pillar to brand building

Authored by Vindhya CS, Leading Marketing for Client Solutions Group, India, Dell EMC

For every organization, no doubt employees are the most valuable asset. With the exponential rise of social media, employee advocacy can help drive incremental reach, engagement and garner positive sentiments for the brand. Sincerity and authenticity in marketing messages is the key today, what better way to drive this than engaging happy and proud employees to promote your brand.

At Dell EMC India, we strongly believe in the power of our people, or employee advocacy as it is popularly called. We have been successful in achieving this with our social media campaign ‘The Winning Stroke’, where we asked our employees to share with us the best moments that they had with their Dell Latitude laptops. This helped us increase our product and brand visibility through user-generated content across social media. Proud employees stepped forward as brand ambassadors and amplified the reach of the campaign in their individual social networks. It resulted in a massively successful campaign through which we got a never before engagement on social media with not only our employees, but also customers & partners.

Here are some videos of our enthusiastic employees for #TheWinningStroke campaign:

We followed the same route in another recent campaign on Dell Latitude 2-in1 notebooks, Two Ka Dum. This is a campaign where our employees bring out their on-work and their after-work personas just like Two Ka Dum of Dell Latitude. Here are some interesting #TwoKaDum entries from our employees

                  

These efforts certainly make our employees happy, content, and ultimately proud advocates of our brand!

To know more about Dell EMC India’s social campaigns, stay connected with us on our social networks. Facebook, Twitter, and LinkedIn.