Backing Businesses to Become Future-Ready Enterprises

Authored by Srihari Palangala, Director and Head of Marketing, India, Dell EMC 

Today’s business landscape is standing at a crossroads of digital transformation. Cutting-edge technologies and trends around big data, social media, mobility, and business efficiency are continuously defining and redefining the ways businesses are conducted. The rapid adoption of modern technologies across organizations has become the norm, not an exception anymore. And the use of automation for customer engagement has turned out to be the latest “new normal,” which is resulting in an unprecedented growth in the number of users and applications, as well as data volumes. This all-pervasive, rapidly evolving situation is all set to disrupt traditional legacy infrastructures. Sooner rather than later, IT Transformation from the edge to core to cloud will become the “success mantra” for future-ready organizations in the new digitized world.

As organizations look at transforming digitally, IT maturity has emerged as the “winning card” for them. Validating the fact is the 2017 IT Transformation Maturity Curve study, recently commissioned by Dell EMC Enterprise Strategy Group (ESG). The study states that 85% of the most mature organizations believe that they are in a “very strong” or “strong” position to compete and succeed in their market as against 43% of the least mature companies.

It’s an organization’s IT maturity that drives agility, innovation, and improved business outcomes. And paying heed to this essential factor, we, at Dell EMC—a part of Dell Technologies—have set up a trusted foundation for businesses to accelerate their journey of IT transformation through the creation of a hybrid cloud, cloud-native applications, and big data solutions. Kudos to our industry-leading converged infrastructure, servers, storage, and data protection technologies, organizations are now better positioned to modernize, automate, and transform their data center. At Dell EMC, we are driven by the motto to empower organizations to drive real outcomes in the digital economy and our bleeding-edge products bear a testimony to the fact.

Innovation runs deep through our organizational DNA and inspires us to raise the benchmark of excellence in the enterprise technology product landscape. Continuing this vigor, in 2017, we have made some strategic strides that will help foster our collaborative capabilities as we partner with a wider array of organizations on their path to successful IT Transformation. The spotlight is now on the newly designed 14th generation Dell EMC PowerEdge server portfolio. The 14th generation PowerEdge forms a secure, scalable, compute platform that provides the ideal foundation for cloud, analytics, or software-defined data center initiatives. We have also eliminated barriers to hyper-converged infrastructure (HCI) adoption with several updates to our HCI portfolio, including Dell EMC VxRail Appliances, VxRack Systems, and XC Series, thereby simplifying IT further for organizations to acquire, deploy, and manage.

With each new innovation at Dell EMC, we put our heart and soul to emerge as the industry’s most trusted technical advisor. We intend to provide capabilities spanning strategy development, consultative services, and solution deployment and support to help our customers and partners propel the much sought-after digital transformation of their businesses.

Let us come together to combine our forces and pave the way of realizing the goal of digital transformation.